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Staying Motivated On Your 2017 Brand Goals: 5 Questions To Ask
Dear Readers: I hope all of you are having a great beginning of the year and are staying focused on your short and long-term goals. Now that it is February, many of us will find that the new year...
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Giving Africa: Changing The UK and Africa, One Life At A Time
Dear Readers: I am a firm believer in the power of education and the importance of giving back, and with these things in mind, it is no surprise that I am a passionate supporter of Giving Africa, a...
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5 Ways To Increase Productivity (And Loyalty) Within Your Team
Dear Readers: As business owners, we know how essential it is to feel connected to our staff, but in the hustle and bustle of this ever-moving business, it can be easy forget how important it is for...
View ArticleBuilding an Effective, Engaging and Exciting Digital Brand
Dear Readers, I recently had the great pleasure of doing an interview with Build Your Digital Brand, a wonderful site that is dedicated to helping individuals identify, curate and promote their online...
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United Airlines Apologized Too Late: Here’s How It Has Destroyed Their Brand
In branding and PR, it is common knowledge that it is never what happens to you, but how you handle it that matters (and gets remembered). This is a lesson that perhaps United Airlines boss, Oscar...
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Delivering Bad News: 5 Things To Keep In Mind
Dear Readers: It is a misnomer that great brands never face hard times or even moments when there is a need to share not-so-great information with clients or employees. But how you say something is as...
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Dear Lesley, Do I Have To Change Who I Am To Be Successful?
Dear Lesley, You often speak about the importance of authenticity in your brand, which is something that really speaks to me. I am a finance writer and have always been called a little “quirky” by...
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The Power Of Virtual Presentations
We live and work in a technologically-dependent world and the power of the digital arena can be seen everywhere. From heavy-hitting social media platforms such as LinkedIn, Facebook, Twitter and...
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The important role of the Internal Communications team for Brand Personality
When it comes to supporting and reaching corporate objectives, the role of the Internal Communications team has never been more important than it is right now. Without even knowing your corporate...
View ArticleA new approach to online coaching
Corporate training trends have gone full circle in the past decade. We started with traditional classroom training and moved to a vast array of e-learning platforms and back again to 1-to-1 coaching...
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5 Traits All Great CEOs Display
To be successful in our current competitive market, a CEO must be more than an image on branded materials or a speaker on a platform. Today’s CEO must be compassionate, trustworthy and truly engaged...
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